RETROSPECTIVE RECORD · PREPARED 16 SEPTEMBER 2026The field notes · 100 retrospective records ↗
Music Tech Field Notes

The field notes / Tool releases

Tool releases / From the field notes · 11 March 2021 event · prepared 16 September 2026

Native Instruments and iZotope joined a shared group, not a merger

The companies' own 2021 releases describe a PE-backed alliance with unified leadership, not one firm buying the other outright.

Visual for this record: Native Instruments and iZotope joined a shared group, not a merger
Visual published by prowly-prod.s3.eu-west-1.amazonaws.com, shown for identification of the record. Credit: prowly-prod.s3.eu-west-1.amazonaws.com · source page ↗ Rights: owner-review-pending.

The audio task

A producer building an AI-assisted mixing and mastering chain often draws on instruments and effects from Native Instruments and repair and mastering tools from iZotope in the same session, so a change in who owns those two catalogues matters for future pricing, bundling, and support. In 2021 the two companies announced they would come under common ownership.

What the documents show

iZotope's own press release, dated 11 March 2021, states that iZotope and Native Instruments "announced that they have teamed up to form a new technology group backed by Francisco Partners and EMH Partners," two private-equity firms, and that "there will be no structural changes to either entity, with both continuing under the same leadership." A follow-up release dated 1 November 2021 states the companies were "taking the next step in coming together as a single management team," naming Mark Cattini as a new CEO across both organizations and confirming iZotope co-founder Mark Ethier would move to the board. Neither release describes one company purchasing the other's shares from a named seller, and neither discloses a transaction price.

Rights status

This topic concerns corporate ownership rather than content rights, and the companies' own language matters for exactly that reason: both releases describe a shared holding structure created by outside investors, not an acquisition of iZotope by Native Instruments or the reverse. Describing this as "Native Instruments acquiring iZotope" goes beyond what either company's own announcement states; the more accurate description, per the source documents, is that both became sibling companies under one investor-backed group before unifying their executive teams eight months later.

What to check before you use it

This is an editorial checklist. When citing this deal, use the companies' own "joining forces" and "unifying leadership" language rather than shorthand that implies a straightforward acquisition. Check current product pages for either brand before assuming a bundle, pricing tier, or support channel from 2021 still applies, since the unified executive team has had years to change them.

  • Does a plugin bundle currently marketed across both brands predate or postdate the November 2021 leadership unification?
  • Has support, licensing, or account management moved to a shared portal since the two companies unified leadership?
  • Are you citing this event as an acquisition when the primary sources describe an investor-backed alliance instead?

The distinction between an alliance and an acquisition is not pedantic here: it changes who legally controls each brand's catalogue and licensing terms, and the companies' own releases are explicit that neither absorbed the other in 2021.

Sources & reading trail

iZotope and Native Instruments Join Forces Under New Music and Audio Creator Group ↗

States the companies formed a new group backed by Francisco Partners and EMH Partners with both operating independently under the same leadership.

Source published: 11 March 2021 · Retrieved: 16 September 2026

Native Instruments and iZotope are unifying their leadership teams ↗

States the companies moved to a single unified executive team with a new CEO across both organizations.

Source published: 1 November 2021 · Retrieved: 16 September 2026

Documentation, licences and platform policies establish the note; the what-to-check reading is Music Tech Field Notes editorial analysis. This retrospective draft does not imply the site published on the event date.